Turning Real Business Experience into Growth for Our Clients
We use our real life experience in marketing, strategy and consumer insight to translate your vision into action
Our Clients
“C-Sweet took my vision and translated it into a clear, cohesive message providing strategic guidance, honest reflection, and the right level of challenge – exactly when I needed it.
They filled critical gaps making the work feel effortless through their ability to quickly understand our business and anticipate what’s needed.”
Delphine Francois, President | Conair Beauty & Home Care
Marketing | Strategy | Consumer Insights
We’ve Been in Your Shoes.
We understand the weight of leading. Teams are already running at full speed, and yet expectations keep rising. You lack the individual bandwidth, the right experience, or the fully built-out functions to keep pace.
We’ve been there. We know the strain of trying to deliver ambitious goals without the right support in place.
Organizations we’ve worked for:
How We Help
We specialize in Marketing, Strategy, and Consumer Insights and partner with your team in a variety of ways to bring the right experience and deliver the results the business needs.
Fractional Executive Leadership
Expand your team by hiring a trusted partner to sit on your leadership team adding experience exactly where you need it.
Individual Assignments
Run high intensity engagements, working alongside leadership teams to give high priority projects the skills, focus and speed they need
Capability-Building & Development
Build the capabilities and competencies of your organization through programs purpose-built for your needs.
Executive
Counsel
Provide CEOs and senior executives with objective guidance to help them make confident decisions.
Not Theory, But
Real-World Experience
At C-Sweet, we are a team of experts who have held executive roles across multiple organizations during pivotal moments of growth and transformation. We understand what works, what doesn’t, and how to guide teams forward with clarity.
Our approach is practical, not theoretical. We partner closely with your team to deeply understand the business and deliver solutions that are grounded in real-world experience.
We provide flexible access to experienced team bringing fresh perspective and capability without the commitment of a full-time hire.
What Our Client Partners Are Saying
We’ve done the job.
We’ve sat in the seat leading strategy, marketing, and consumer insights at the executive level for top B2C and B2B brands.
We work with you.
We work alongside your team, not just to get the work done, but to guide and build internal capability. We’re committed to your team’s success long after we’re gone.
We turn strategy into action.
Our work isn’t theory – it’s actionable. We create a path for success tailored to your organization.
Driving Growth & Transformation
Building a Marketing Organization for Bradshaw Home
The Challenge:
Bradshaw Home, a leader in kitchen tools faced a critical gap: no senior marketing leader to guide the shift from retailer-led to consumer-led growth. Without the right leadership, the brand risked falling behind competitors and missing opportunities to connect with its end consumer.
What We Did:
As fractional CMO, we partnered with the executive team to shape a clear growth strategy, defining where the brand could play, win, and focus investment. Having led teams through similar shifts, we’ve seen firsthand how starting with the consumer creates products that people actually want and keeps a brand relevant. With that lens, we built consumer insight into product development and commercialization so decisions were always grounded in real needs and behaviors.
Just as important as the strategy itself was the presence of leadership. We weren’t only there to share expertise, we were embedded with the team to provide mentorship and support. We designed a Marketing Skills Assessment Program to spot gaps and build confidence, pairing targeted training with hands-on experience. The result was a team better equipped, more confident, and supported by leadership to deliver on the strategy and keep growing long after our work was done.
Building a Consumer Insights Capability
The Challenge:
A premium small appliance manufacturer with global distribution had hit a plateau. To unlock new areas of innovation and growth, the business needed to become more consumer-driven.
What We Did:
We helped the company build its first consumer insights capability establishing the best-in-class guideline and tools to bring the voice of the consumer into everyday decision-making. Our goal wasn’t just to create a function, but to help the team understand how to use insights to guide decisions and uncover unmet consumer needs.
We looked across both the B2B and B2C sides of the business to size real opportunities and identify where the brand could play and win commercially. From there, we built learning plans to establish a strong foundation of consumer understanding—clarifying how the brand connected with its audience and where new opportunities could emerge.
The team was trained in concept writing and in turning insights into action, learning how to translate findings into tangible ideas that drive growth. The outcome was a clear innovation roadmap, a sharper view of opportunity size across channels, and a team confident in using insights to guide decisions and fuel future growth.
Finding the Right B2B Opportunities for Hanes
The Challenge:
Hanes, a globally recognized apparel brand with decades of consumer trust unexpectedly entered the B2B world during COVID. A scrubs business emerged, but the team had little understanding of how B2B channels worked, how big the opportunities were, or which verticals the brand could realistically win. They believed hospitals were the biggest opportunity but were unaware of how complex that channel was for their premium positioning.
What We Did:
We helped the team make sense of the entire B2B landscape. Drawing on our experience working across both consumer and commercial markets, we educated the organization on the different B2B outlets and the nuances of how each one buys.
Together, we reviewed all potential verticals, sized the opportunities, and evaluated which channels fit the brand’s strengths and which did not. This included helping them see why hospitals, while large, were not a viable entry point due to pricing structures, contract processes, and their existing sales model.
With a clearer perspective, we prioritized the verticals with the strongest commercial potential and the highest potential for growth. The team walked away with a focused go-to-market strategy grounded in opportunity size and practical fit. They now have a roadmap for expanding their B2B business in ways that fit their capabilities and long-term growth goals.
Bringing a New Brand to Life for Firepoint
The Challenge:
Firepoint, a brand with innovative technology in the building sector was ready to shift from years of product development to full commercialization, but had no marketing capability to support it. There was no brand identity, no messaging, no website, no content, no social presence, and no internal team to build it. To successfully enter the market, the organization needed help defining what made the brand unique and translating that into a complete go-to-market strategy
What We Did:
We’ve seen this challenge before, when an innovative product has strong potential but no messaging or story to define it. We partnered with the leadership team to build the brand from the ground up, starting with the basics: defining a clear and ownable value proposition that articulated why the brand mattered and how it was different in the category. That clarity became the anchor for every decision that followed.
With the foundation in place, we developed the entire brand ecosystem, including the logo, identity, website, content strategy, collateral, sales materials, and the full trade show experience. We ensured every asset tied back to a cohesive compelling story. It was important to the brand to create an authentic content library grounded in real-world use capturing on-site photography and videography with real builders, architects, and installers. This approach gave the brand credibility and relevance from day one.
The company successfully launched a fully realized brand supported by a strong value proposition with a clear identity and user-driven story. The was able to gain early commercial traction securing specification with builders and entered key industry events with a confident, credible presence.
Co-Creating a Business Strategy for Kimball International
The Challenge:
A new leader came into a struggling division of a B2B furniture business, with the brief to accelerate growth after a severe market downturn in the COVID pandemic years. Along with identifying the biggest business opportunities, and tangible actions to achieve them, he wanted to inspire a depleted team with a motivating vision of what could be possible.
What We Did:
We never go into an assignment assuming we have the answer. We began with a series of interviews: leadership team members, employees, suppliers and customers. We asked them for their take on the market, the business, where they were going wrong, and, more importantly, what their inherent strengths were. This was swiftly followed by an interrogating their market and financial data to see the story the numbers told.
We brought these perspective to a two day leadership team meeting. We know from experience as business leaders that there is nothing more off putting than a consultant telling you what the answer should be, when you are the ones with first hand knowledge of the situation. So our approach is always to offer perspective, to facilitate open discussion, and to listen without bias. Something that is hard for a CEO or GM to do objectively with their own team.
The team left the workshop with a fully formed strategy on a page, created in real time from the conversations in the room. It encompassed a motivating vision, clear choices and specific actions with defined owners – and most importantly, because they had created it, the people in the room had signed up to it.
We know that two things are critical to strategy once it’s formed. The first is the communication, so we developed the plan and materials for both Board of Directors sign off and employee cascade. The other is making sure that it happens, and isn’t left on shelf to be dusted off once a year. So we advised the team on ways to assign key projects and track and manage performance against goals – and take action where necessary.
The response from all stakeholders was that this was the first time that they had felt confident in understanding priorities, and the choices that were being made to achieve them. And that, in a post-pandemic world, they could see believable path to a recovery in their business. But the ultimate proof of any strategy is in the business results it delivers: we’re proud to say that they’re still going from strength to strength using the blueprint in that page we created together.
Our Credentials
We bring more than advice – we bring decades of real-world experience.
We have worked directly with over 50 brands – household names like Sharpie, Calphalon, Crockpot, Dove, Rubbermaid, Graco, Goody, and Degree.
We have deep expertise across multiple industries from CPG to B2B manufacturing and are here to provide fresh thinking to your team.
Over 150 years of combined experience- Our collective experience and collaborative approach provide you with a cost-effective way to access top talent.
Top 5 Reasons to Hire a Fractional Executive
Why a virtual executive may be the best hire you can make.
By Dr. Kristine Sickels
A fractional executive gives you the expertise that you need at a fraction of the cost.
We’ve Done the Job
We get it. We’ve sat in your seat.
When organizations are at pivotal moments, they need a partner who makes things actionable, not academic advice. At C-Sweet our approach is always practical, never theoretical because our approach is grounded in real-world experience.
1
Schedule
Book an intro call
to share your needs.
2
Hire
Partner with a C-Sweet executive to lead where you need it most.
3
Gain
Add a trusted partner as an extension of your team.
Each case reflects a different way we’ve applied our expertise to help teams address critical needs in their business.